Major direct selling brands in the global and Chinese markets
Global renowned brands:
Amway: a global direct sales giant specializing in nutritional and health foods, beauty and cosmetics, and home care products. With a revenue of $7.4 billion in 2024, it has been ranked first in the world for three consecutive years.
Mary Kay: Focusing on skincare and makeup, ranked among the top globally, and ranked 14th on the Happi list in 2025.
Nu Skin: focusing on anti-aging skincare products and nutritional supplements, with a prominent technological skincare concept.
Herbalife: an international nutritional brand that specializes in weight management products.
Melaleuca: Home and personal care products, ranked 27th on the Happi list in 2025.